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Senior Regulatory Counselor
Eric Gu
©2023 Keller and Heckman LLP

Eric Gu has extensive experience in food and food packaging regulations. He advises clients on food labeling, food ingredients and food packaging compliance matters. In addition, he counsels clients on regulatory issues with respect to other products, including cosmetics, drug/drug excipients, tobacco and e-cigarettes, and other consumer products. He frequently assists clients in obtaining important pre-market approvals and permits, including approvals of new food packaging substances, the food production license, and the drug excipient registration. Eric’s regulatory experience is expansive and extends to China, Hong Kong, Taiwan, Japan, Southeast Asia, the European Union and the United States.

Eric is invited to speak at global conferences and events and has authored in-depth analyses articles on regulatory issues which provides industry with regulatory updates necessary to keep their businesses moving forward.

Representative Matters

  • Assisted numerous companies in attaining food packaging approvals 
  • Assisted food production company in obtaining a food production license 
  • Worked with companies to obtain drug excipient registrations

Professional Affiliations

  • Wisconsin State Bar Association


Foreign Language University - Luoyang, China, B.A., 1997
University of Warwick, M.A., 2002
Fudan University, M.A., 2003
University of Wisconsin Law School, J.D., 2011