Katie Bond Quoted in Inc. Article on Comparative Advertising

Keller and Heckman Partner Katie Bond was quoted in the Inc. article, “When Does Data Expire? A Novo Nordisk Lawsuit Against Eli Lilly Is About to Find Out.” The article discusses a lawsuit between Novo Nordisk and Eli Lilly that raises questions about when an advertising claim based on accurate clinical data may become misleading as new information emerges. 

“A once-accurate claim can become stale,” reiterated Katie. “It’s the responsibility of the advertiser making a comparative claim to keep a close eye on the marketplace.”

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