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Blog: Consumer Protection Connection

FTC Requests Comments on Proposed Changes to Endorsement Guides and .com Disclosures Guidance

The Federal Trade Commission (FTC or Commission) has issued several new proposals or policy statements affecting advertisers recently, including resurrection of its Penalty Offense Authority and an Enforcement Policy Statement Regarding Negative Option Marketing (which we previously reported on here). The FTC is now seeking public feedback on a proposal to enhance and strengthen the... Continue Reading