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Tracy
P.
Marshall
Partner
Washington, DC
Tracy Marshall
©2022 Keller and Heckman LLP

Tracy counsels international and domestic for-profit and non-profit clients on a range of privacy, data security, advertising, promotions, and intellectual property matters. She also advises on general corporate and transactional matters.

Tracy assists clients with compliance and advocates on their behalf. She helps clients implement privacy, information security, and security breach response programs, develop internal and public facing privacy policies that comply with applicable laws, respond to cyber and data security incidents, and manage relationships with service providers and third parties. Tracy also assists with structuring and conducting email and text messaging campaigns, sweepstakes, contests, and other promotions, and she helps clients protect and enforce their intellectual property rights. 

In addition, Tracy counsels clients on corporate matters and assists with structuring and negotiating a variety of transactions, including licensing, marketing, and outsourcing arrangements.

Tracy regularly speaks on these matters and is a contributor to Keller and Heckman’s Consumer Protection Connection blog and Beyond Telecom Law Blog

Tracy is a Certified Information Privacy Professional (CIPP/US) through the International Association of Privacy Professionals (IAPP).

Representative Matters

  • Assisted consumer product companies with implementing global privacy policies for websites, mobile apps, and connected products and internal processes to comply with privacy laws
  • Advised clients on security breach notification obligations under applicable laws and assisted with breach response 
  • Assisted clients with structuring text messaging campaigns to comply with the Telephone Consumer Protection Act (TCPA)
  • Represented trade association in TCPA proceedings before the Federal Communications Commission 
  • Counseled for-profit and non-profit clients on, and negotiated resolution of, trademark and copyright infringement matters

Memberships

  • International Association of Privacy Professionals
  • Federal Communications Bar Association

Education

Washington and Lee University
B.A.
1997
American University Washington College of Law
J.D.
2002