Partner Katie Bond to Present at ACI's Advertising Claims Substantiation Conference
Keller and Heckman Partner Katie Bond will present at the American Conference Institute’s (ACI) 7th Annual Legal, Regulatory, and Compliance Forum on Advertising Claims Substantiation, to be held on February 7 – 9, 2024, at the New York City Bar Association in New York, New York. Katie will serve as a panelist in a workshop titled “Advertising Claims 101: The Essential Building Blocks of a Successfully Substantiated Advertising Campaign.” The session will provide a comprehensive overview of both the content and terminology used to support claim substantiation for product and service advertisements, as well as the higher standards applied to comparative claims.
For more information about the conference, including how to register, please click here.