National Advertising Division (NAD) Sides with Danone in Challenge of Chobani Comparative Sugar Claims

Danone US, LLC (“Danone”) has successfully challenged Chobani LLC (“Chobani”) before the National Advertising Division (NAD) of the Better Business Bureau for claiming that Chobani’s Less Sugar Greek Yogurt contains “45% less sugar than other yogurts.”  NAD decided that Chobani’s claim was overly broad and recommended that the claim be revised. Danone argued that the... Continue Reading