Lawsuit Takes Aim at “Natural” Claims in Dog Shampoos

A class action lawsuit (law360 subscription required) filed against Burt’s Bees, Inc. alleges that the company misleadingly labels its dog shampoos as “99.7% natural” when in fact they contain mostly synthetic ingredients. The front of the shampoo bottles also tout the specific natural ingredients included in the shampoos, e.g., “with Colloidal Oat Flour & Honey.”... Continue Reading