Keller and Heckman Partner Sheila Millar to Present on Marketing and Advertising at ICC Croatia Conference

Keller and Heckman Partner Sheila Millar will present, “The Changing Face of Environmental Marketing Claims” and “Challenges of Responsible Advertising to Children and Teens” at a virtual conference being held by the International Chamber of Commerce (ICC) Croatia on October 26, 2021. As the Chair of ICC’s Working Group on Marketing and Sustainability, Sheila will discuss how children and teens are defined in both the ICC Code as well as in the worldwide framework of advertising. She will also explain the challenges and regulations surrounding green marketing claims.