China Food Sector Playbook 2026: Crisis Response, New Rules, and Enforcement Trends
Please join us for Keller and Heckman LLP's complimentary webinar, China Food Sector Playbook 2026: Crisis Response, New Rules, and Enforcement Trends, hosted by Partner David Ettinger, Counsel, Keller and Heckman Shanghai Representative Office Jenny Xin Li, and Associate Sharon Tian.
In China’s food sector, safety issues now move at social-media speed: a supplier issue, influencer claim, labeling gap, or authority inquiry can turn into a consumer-trust crisis overnight.
Against the backdrop of infant formula recalls, crackdowns on “internet-famous” food products, and major updates to China’s import and labeling rules, this webinar will focus on what food companies need to know now. We will provide a practical playbook for managing crisis responses before issues escalate, understanding new food facility registration in GAC Decree No. 280 and the new food labeling rules (GB 7718 and GB 28050), and preparing for a more aggressive enforcement environment for online food advertising.
Webinar Agenda
- Crisis in the Spotlight
We will discuss how recent food safety incidents escalated and what food companies should do when a supplier issue, consumer complaint, or authority inquiry becomes public. - 2026 Compliance Readiness for Food Companies
This section will cover key regulatory developments for food companies in 2026, including GAC Decree No. 280, China’s new food labeling framework, and other anticipated compliance priorities. - Emerging Enforcement Trends for Online Food Advertising
We will address how regulators are targeting online food advertising, health and function claims, influencer marketing, livestreaming, and other digital advertising practices. - Q&A
Webinar Details
Session 1:
Date: Tuesday, July 14, 2026
Time: 10:00 AM – 11:00 AM China Standard Time | 10:00 PM – 11:00 PM EDT (July 13)
Cost: Complimentary
Registration: Click Here
Session 2:
Date: Tuesday, July 14, 2026
Time: 8:00 PM – 9:00 PM China Standard Time | 8:00 AM – 9:00 AM EDT
Cost: Complimentary
Registration: Click Here