Date: May 07, 2019
The SmartBrief article, “E-cigarette Enforcement at a Post-Gottlieb FDA” discusses the anticipation of manufactures and lawyers to see if the new FDA Commissioner, Norman Sharpless, will follow in former FDA Commissioner, Scott Gottlieb’s footsteps regarding E-cigarette regulation. Keller and Heckman partner Azim Chowdhury said, “if anything, he will likely defer to the Center for Tobacco Products to continue what they’re doing. In their view, we’re dealing with an epidemic of underage users, so I don’t see any letup on enforcement.”
Mr. Chowdhury recommends that manufacturers be proactive by setting restrictions with their retailers and using caution with all advertising and marketing efforts after the March guidance suggested that enforcements could be taken against manufactures for retailer actions.
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