Katia Merten-Lentz Quoted in Article on Brussels' Plan to Rename Veggie Burgers

Date: Apr 04, 2019

Keller and Heckman partner Katia Merten-Lentz was quoted in an article in London’s Daily Express on how Brussels, Belgium is going forward with plans to rename veggie burgers ‘veggie disks.’ The reasoning behind this decision is to prevent any confusion between actual meat products and products made from meat substitutes. The European Parliament’s agriculture committee voted 80 percent in favor to approve a ban on vegetarian and vegan food products carrying the same names as steaks, sausages, and burgers.

The proposal still needs to be approved by the full European Parliament after May’s Euro election, as well as the European Commission and remaining 27 member states and, if deemed worthwhile by the EU’s institutions, legislation will likely take years to implement.

Britain will be forced to follow EU guidelines on food labelling and safety. During the Brexit transition period it will be obliged to follow EU rules and regulations. Even after the UK is independent of the EU, should Brexit succeed, it will have to follow food labelling and safety guidelines for products to be acceptable on the continent.

Katia Merten-Lentz said of the propose legislation, “If you change labels, then you might face issues at the borders. To keep a fluent exchange of goods, the UK cannot drastically change labelling. The UK will have to follow the European lines without being part of the decision-making process.”