Date: Dec 07, 2018
COPPA requires that that companies obtain verifiable consent from parents before collecting, using, or disclosing the personal information of children under 13 online. The definition of "personal information" was updated in 2013 to include cookies, geolocation data, and other persistent identifiers that can be used to recognize a user over time and across websites. While operators of child-directed online services may use persistent identifiers solely to support internal operations, use for behavioral advertising purposes is not covered by this exception.
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