Date: Jan 23, 2020
At the end of 2019, both the State Administration of Market Regulation (SAMR) and the National Health Commission (NHC) proposed significant changes to two cornerstone food labeling documents for public comments:
Both labeling documents include detailed requirements for food labeling and have significant implications on the current labeling practices for both locally produced and imported foods.
The proposed amendments by SAMR and NHC regulating Chinese food labeling laws are intended to address the issues that emerged in the past decade and provide guidance to the food industry and additional protection to consumers.
Accordingly, it will be very difficult to revise or fix a labeling error at port since so-called "double stickering" will be prohibited. Furthermore, redirecting food from another country to China will not be allowed if the food sold abroad does not possess a Chinese label.
The draft Measures expand food additives subject to mandatory substance name declaration to include emulsifiers and thickeners, and allows food additives, other than sweeteners, preservatives, colorants, emulsifiers and thickeners, to be represented by their substance name, class name or INS number. However, in the draft GB 7718, only when a food additive is already represented by its class name and the largest surface area of the label is less than 60 cm2 can its substance name be substituted by its INS number. It remains to be seen how these inconsistencies will be resolved in the final version of these documents.
In addition to the food name, which is required to be displayed distinctively under GB 7718, the draft Measures require the food's production date, shelf-life and warnings be declared at a prominent location on the label in a distinctive manner.
Declaration of production date and shelf-life, which can be made in any order under GB 7718-2011, shall be carried out in the order of year, month, day per the GB 7718 proposal.
The draft Measures reiterate that the Advertising Law and Anti-competition Law of China will be referenced when determining the compliance status of a voluntary product claim. In this regard, the draft GB 7718 proposes more stringent scrutiny. For example, for food additives, contaminants, and substances that are not permissible in food by law or a food standard, claims such as "free...," and "not contain..." are not allowed. Claims such as "...not added," and "...not used" are also prohibited unless otherwise prescribed by law. "Non-GMO" is another example of a banned voluntary claim even if the finished product does not use any GMO ingredient.
The draft GB 7718 adds a definition of "country of origin," and allows both the source country of food ingredients and the country where the final product is made to be declared on the label.
Allergen labeling, which is only recommended in the current GB 7718, becomes mandatory in the draft proposal. Allergens that may result from cross-contamination also are subject to mandatory disclosure. Formats that must be followed by allergen labeling are provided in Annex E of the draft GB 7718.
Health food labeling is among the most significant area of change in the draft Measures. In fact, the Chinese Government released a series of regulations to manage claims and naming of health food in 2019, e.g., Guidance for Warning Labels of Health Food, Guidance for Naming of Health Food. The draft Measures set forth some additional rules for the labeling of health food, including but not limited to the labeling format, content, marking, etc. The above documents should be carefully considered by a health food producer or seller in its daily practice. Keller and Heckman will prepare a separate China Regulatory Matters newsletter dedicated to the discussion on the regulatory requirements of health food and dietary supplements in China in the coming months.
 WTO Notification G/TBT/N/CHN/1401, available at: https://docs.wto.org/imrd/directdoc.asp?DDFDocuments/t/G/TBTN19/CHN1401.DOCX
 Article 22.214.171.124.4, GB 7718-2011. Mandatory substance name declaration currently only applies to sweeteners, preservatives and colorants. Emulsifiers and thickeners can be declared in their class name with their corresponding INS number.