Partner Sheila Millar to Present "To Infinity and Beyond! Toy Story: What You Need to Know When Marketing Toys"

Date: May 11, 2016

Partner Sheila Millar will present "To Infinity and Beyond! Toy Story: What You Need to Know When Marketing Toys" at the Keller and Heckman sponsored CARU Annual Conference.  The conference, "Reimagining Children's Advertising: Getting it Right in an Evolving Landscape" will take place in Marina del Rey, California on May 11th. CARU's conference brings together legal experts and major children's advertisers to examine trends and issues facing companies who market to children. Topics of Sheila;s presentation include exhortative language, parental supervision, CGI, the role of toy grading and game ratings in structuring advertising, and in-game ads. For more information, click here