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Protecting Children: U.S Regulations May Have Broader Impact On All Businesses

Date: Jun 25, 2010

Mackrell International's Regulatory SubGroup Presents: Regulatory Matters! Newsletter

Vol I, Issue 2 - Protecting Children: U.S Regulations May Have Broader Impact On All Businesses

"Protecting children" is a theme behind many important potential U.S. regulatory changes involving consumer product safety, privacy and food marketing, and the potential impact this will have on many businesses is significant.

Product Safety
All consumer product companies should take note of several important Consumer Product Safety Commission's (CPSC) actions on which public comments are being solicited.  First, is a proposed interpretation of the definition of a "children's product."  Second, is the introduction of a new public database containing reports on incidents involving consumer products. Finally, there are two proposed CPSC regulations, one on testing and certification of products subject to CPSC requirements, and one on component testing of children's products. Additionally, concerns over the heavy metal cadmium could lead to more CPSC rulemaking.  

Privacy
The Federal Trade Commission (FTC) held a public workshop on June 2 to discuss the Children's Online Privacy Protection Act (COPPA) as part of its accelerated review of children's privacy regulations. The accelerated review is driven by recent advances in technology, such as expanded use of digital media and mobile marketing. Plus, Rep. Rick Boucher has unveiled draft privacy legislation that could pose significant challenges to business.

Food Marketing
Nearly 50 different companies are expected to receive FTC special orders requiring submittal of detailed information on advertising and marketing targeting children and teens.

To view the full newsletter, with complete write-ups on each respective issue, please see the document below.

Downloadable Files:
Regulatory Matters! Critical Regulatory Issues to Consider in a Non-Regulatory Setting