Date: Dec 18, 2009
An interagency working group that includes representatives from the Federal Trade Commission (FTC), Food and Drug Administration (FDA), US Department of Agriculture (USDA) and Centers for Disease Control and Prevention (CDC) released what was described as "tentative" proposals on voluntary nutrition standards for foods marketed to children 2 – 17 during the FTC's "Sizing Up Food Marketing and Childhood Obesity" forum held December 15. See http://www.ftc.gov/bcp/workshops/sizingup/. The proposal would effectively serve as a "voluntary" ban on marketing of most foods to minors except those that are part of a healthful diet or those that provide a meaningful contribution to a healthful diet. The recommendations of the inter-agency working group were developed in response to a Congressional mandate enacted as part of the Omnibus Appropriations Act (H.R. 1105) earlier this year. Comments on the recommendations will be solicited through a forthcoming Federal Register notice. A final report and recommendations must be submitted to Congress July 15, 2010.
The food industry will face significant new pressures to stop advertising foods that are safe, meet applicable FDA requirements, and can be enjoyed as part of an overall balanced and healthy lifestyle.
To view the The Tentative Food Marketing Guidelines please see the PDF below.